WELCOME TO THE WEB SITE STORY BECAUSE EVERYTHING HAS A STORY!

  

WELCOME TO THE WEB SITE STORY BECAUSE EVERYTHING HAS A STORY!

Today, May 1st, I'm sitting at my desk writing my first post! For those who live abroad today is the International Workers' Day or also known as Labor Day. In the U.S. we have our national one, so we don't celebrate this holiday. Anyway, let me wish you dear reader a "Happy International Workers' Day then!"

During this day I'm also celebrating another event.  I'm going to start a story about the creation of my first E-Business.  

1. A NEW EXPERIENCE: Google Ads 


During my MKT 250 class, we had an assignment that involved Google Ads. Before this class. I have never used or understood this engine. I was aware of the existence of cookies, but I did not know how to use those analytics. During this week I had a taste of it! I created an account on Google Ads with the purpose to understand what was the average search results of these words or potential products: “chess” and “snowboards”. The results helped me to understand how often they are look for and how much I would need to pay for ads. The word chess also linked the results to a popular Netflix show (The Queen’s Gambit). That show is about chess, for that reason it created a trend and some people became more interested in chess, many of these people joined chess sites online to learn or play this game.

 Interesting beginning for sure!



                                                                            




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